"Customer Intelligence" Articles

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3 Ways to Address Compliance Regulations without Increasing Consumer Friction

Ken Pruett
by Ken Pruett June 26th, 2018
3 Ways to Address Compliance Regulations without Increasing Consumer Friction

Financial Services companies have to perform a difficult balancing act these days. Keep customers safe from fraud and identity theft while remaining compliant with regulations. Oh, and provide a great customer experience that doesn’t require excessive verification measures. Neustar has some ideas to help. Read Full Article

8 Steps to Build a Customer Intelligence-Based Data Plan

Michael  Schoen
by Michael Schoen June 22nd, 2018
8 Steps to Build a Customer Intelligence-Based Data Plan

If your data is disconnected, your business is at risk. Being able to see a fully connected customer experience is crucial for today’s people-based marketing. By following these 8 steps when setting up your strategy, your brand will be one step closer to recognizing, serving and delighting customers. Read Full Article

Will GDPR Kill Our Data-Driven Future?

Julie Fleischer
by Julie Fleischer June 19th, 2018
Will GDPR Kill Our Data-Driven Future?

Modern marketers have come to love what data can show them. Today’s customer insights and personalization are possible because of data. So is GDPR going to ruin everything? Fortunately, the answer is no. Data with integrity will improve your people-based marketing. Read Full Article

Omnichannel Retail Success Means Using Data Like an Omnichannel Marketer

Marc Vermut
by Marc Vermut May 29th, 2018
Omnichannel Retail Success Means Using Data Like an Omnichannel Marketer

The customer journey has changed. To ensure you are engaging with your high-value customers, it takes an all-encompassing marketing effort that goes across all your online and offline channels. Here are 7 steps your organization can take to hit all the right notes. Read Full Article

The Science and Art of Brand Growth

Alex LePage
by Alex LePage April 16th, 2018
The Science and Art of Brand Growth

With brands struggling with growth, one of the hot topics at the recent ANA Brand Masters Conference was how to leverage data and gain better insights into the way consumers are thinking. Several brands offered their advice on how they’re using science to create better marketing campaigns. Read Full Article