"Customer Graph" Articles

Why Brands Should Shift Their Focus from Data to Identity

Steven Wolfe Pereira
by Steven Wolfe Pereira August 14th, 2017
Why Brands Should Shift Their Focus from Data to Identity

Now is a great time for marketers to band together and go on the offensive by taking control of the data conversation. With trusted identity, data becomes an indispensable marketing asset that can used to drive reach, conversion and growth. Read Full Article

Is Fraud the Real Culprit for Wasted Ad Spend?

Zarnaz Arlia
by Zarnaz Arlia May 17th, 2017
Is Fraud the Real Culprit for Wasted Ad Spend?

Ad fraud wastes billions in marketing budgets each year. The best solution brands can employ is investing more in customer identity to ensure they are reaching the right people. Read Full Article

How Strong is Your Customer Graph?

Peggy Liao
by Peggy Liao May 11th, 2017
How Strong is Your Customer Graph?

A connected customer graph offers marketers the ability to establish a comprehensive, up-to-date, and reliable view of their customers. This 360-degree view allows marketers to not only identify and target high-value prospects; it gives them the foundation for continued customer satisfaction as their relationship grows with customers after the first conversion. Read Full Article