"Customer Experience" Articles

An ‘Open Letter’ from Your Customer

Tony Kirsch
by Tony Kirsch January 18th, 2018
An ‘Open Letter’ from Your Customer

Going to a company’s website just isn’t what it used to be. So say hello to the .brand wave. Moving to a Top-Level Domain, like Neustar recently did, can provide a dramatic improvement to the online customer experience. Read Full Article

Are You Ready For A Re-Evolution Of Communication? It's Time to Add Voice Back into the Conversation

Jonjie Sena
by Jonjie Sena January 18th, 2018
Are You Ready For A Re-Evolution Of Communication? It's Time to Add Voice Back into the Conversation

Despite the push toward ecommerce and a digital shopping experience by consumers, statistics show the phone call remains a valuable part of the customer journey. And that call experience has a major influence on whether a purchase is made and long-term brand loyalty. Read Full Article

How Identity Makes for a Better Connected Customer Experience

Zarnaz Arlia
by Zarnaz Arlia September 11th, 2017
How Identity Makes for a Better Connected Customer Experience

Marketers have more avenues than ever before to reach their customers through both the online and offline worlds. But customers are expecting more out of brands too. Trusted identity is the key to a positive connected customer experience. Read Full Article

Keeping Brick & Mortar Relevant in an Online World: An Interview with Haystack

Holly O’Hora
by Holly O’Hora July 27th, 2017
Keeping Brick & Mortar Relevant in an Online World: An Interview with Haystack

Haystack is trying to make local shopping easier by allowing its users to check product availability in a store before they head out the door, and Haystack is using Neustar Localeze to optimize the accuracy of the search and data results. Read Full Article

Is Fraud the Real Culprit for Wasted Ad Spend?

Zarnaz Arlia
by Zarnaz Arlia May 17th, 2017
Is Fraud the Real Culprit for Wasted Ad Spend?

Ad fraud wastes billions in marketing budgets each year. The best solution brands can employ is investing more in customer identity to ensure they are reaching the right people. Read Full Article