"Customer Experience" Articles

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Carriers on the Hot Seat to Protect Consumers from Illegal Robocalls

Jonjie Sena
by Jonjie Sena July 18th, 2018
Carriers on the Hot Seat to Protect Consumers from Illegal Robocalls

Phone scams are on the rise, with Americans losing billions of dollars every year to fraudsters. It’s gotten so bad that people are reluctant to even pick up a call from a number they don’t recognize. Our new e-book explains how to restore customer trust in phone calls. Read Full Article

Customer Identity Management: What It Is, Why It Matters, How It’s Done

Ryan Engle
by Ryan Engle July 13th, 2018
Customer Identity Management: What It Is, Why It Matters, How It’s Done

Truly knowing who your customers are is crucial to people-based marketing. It goes far beyond cookies, clicks, and email addresses. Having a full picture of each customer, and identifying their likes, dislikes and shopping patterns both online and offline are key. Read Full Article

Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Michael  Schoen
by Michael Schoen July 5th, 2018
Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Are you having a hard time identifying customers interacting with you across multiple channels? If the answer is yes, you’re not alone. Many brands struggle to tie all these touchpoints together into a single identity. We’ve got 3 pieces of advice to share. Read Full Article

8 Steps to Build a Customer Intelligence-Based Data Plan

Michael  Schoen
by Michael Schoen June 22nd, 2018
8 Steps to Build a Customer Intelligence-Based Data Plan

If your data is disconnected, your business is at risk. Being able to see a fully connected customer experience is crucial for today’s people-based marketing. By following these 8 steps when setting up your strategy, your brand will be one step closer to recognizing, serving and delighting customers. Read Full Article

Will GDPR Kill Our Data-Driven Future?

Julie Fleischer
by Julie Fleischer June 19th, 2018
Will GDPR Kill Our Data-Driven Future?

Modern marketers have come to love what data can show them. Today’s customer insights and personalization are possible because of data. So is GDPR going to ruin everything? Fortunately, the answer is no. Data with integrity will improve your people-based marketing. Read Full Article