"Customer Experience" Articles

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Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Michael  Schoen
by Michael Schoen July 5th, 2018
Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Are you having a hard time identifying customers interacting with you across multiple channels? If the answer is yes, you’re not alone. Many brands struggle to tie all these touchpoints together into a single identity. We’ve got 3 pieces of advice to share. Read Full Article

8 Steps to Build a Customer Intelligence-Based Data Plan

Michael  Schoen
by Michael Schoen June 22nd, 2018
8 Steps to Build a Customer Intelligence-Based Data Plan

If your data is disconnected, your business is at risk. Being able to see a fully connected customer experience is crucial for today’s people-based marketing. By following these 8 steps when setting up your strategy, your brand will be one step closer to recognizing, serving and delighting customers. Read Full Article

Will GDPR Kill Our Data-Driven Future?

Julie Fleischer
by Julie Fleischer June 19th, 2018
Will GDPR Kill Our Data-Driven Future?

Modern marketers have come to love what data can show them. Today’s customer insights and personalization are possible because of data. So is GDPR going to ruin everything? Fortunately, the answer is no. Data with integrity will improve your people-based marketing. Read Full Article

Canadian Telecom Summit Highlights: Delivering Better Customer Experiences

Jonjie Sena
by Jonjie Sena June 15th, 2018
Canadian Telecom Summit Highlights: Delivering Better Customer Experiences

Some great insights were shared during the 3-day summit in Toronto, with sessions that deeply connected to Neustar’s goal of restoring trusted communications and customer engagement over the phone in an era where robocalling and scams are rampant. Read Full Article

Don’t Let Friction Ruin Your Customer Relationship

Jason Lord
by Jason Lord May 10th, 2018
Don’t Let Friction Ruin Your Customer Relationship

The balancing act between stopping online fraud and maintaining a great customer experience is a challenge for many businesses. The key is identity. The faster your organization can confidently verify a customer, the better. Learn how Neustar is making this a reality. Read Full Article