"Customer Experience" Articles

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Account Takeover Fraud Is on the Rise — Here’s How to Fight Back

Ken Pruett
by Ken Pruett August 2nd, 2018
Account Takeover Fraud Is on the Rise — Here’s How to Fight Back

Account takeover fraud resulted in over $5 billion in consumer losses in 2017. Neustar has solutions to help financial institutions stop fraudsters in their tracks. The key is having the device identity data that can’t be faked. Read Full Article

When Good Marketing Goes Bad — Lessons from the Build-a-Bear Promotion

Jason Masini
by Jason Masini July 20th, 2018
When Good Marketing Goes Bad — Lessons from the Build-a-Bear Promotion

Build-a-Bear’s “Pay Your Age” event was an example of too much of a good thing. Despite fully staffed stores and stocked shelves, the unprecedented customer response led to hours-long wait times, angry parents and disappointed kids. What tools might have helped alleviate the long lines? Read Full Article

Carriers on the Hot Seat to Protect Consumers from Illegal Robocalls

Jonjie Sena
by Jonjie Sena July 18th, 2018
Carriers on the Hot Seat to Protect Consumers from Illegal Robocalls

Phone scams are on the rise, with Americans losing billions of dollars every year to fraudsters. It’s gotten so bad that people are reluctant to even pick up a call from a number they don’t recognize. Our new e-book explains how to restore customer trust in phone calls. Read Full Article

Customer Identity Management: What It Is, Why It Matters, How It’s Done

Ryan Engle
by Ryan Engle July 13th, 2018
Customer Identity Management: What It Is, Why It Matters, How It’s Done

Truly knowing who your customers are is crucial to people-based marketing. It goes far beyond cookies, clicks, and email addresses. Having a full picture of each customer, and identifying their likes, dislikes and shopping patterns both online and offline are key. Read Full Article

Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Michael  Schoen
by Michael Schoen July 5th, 2018
Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

Are you having a hard time identifying customers interacting with you across multiple channels? If the answer is yes, you’re not alone. Many brands struggle to tie all these touchpoints together into a single identity. We’ve got 3 pieces of advice to share. Read Full Article