"Customer Experience" Articles

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Stopping Illegally Spoofed Calls: Our Q&A with Jon Peterson

Jonjie Sena
by Jonjie Sena September 25th, 2018
Stopping Illegally Spoofed Calls: Our Q&A with Jon Peterson

Jon Peterson is a Neustar Fellow and an expert on security and network routing. We sat down for an interview to get his perspective in the latest efforts to combat illegal robocalling and call spoofing to protect consumers. Read Full Article

Why Restoring Trust Is Important in Today’s Communications Environment

Jonjie Sena
by Jonjie Sena September 10th, 2018
Why Restoring Trust Is Important in Today’s Communications Environment

Senior Analyst Gorkem Yigit from Analysys Mason outlines the solutions available, like Branded Caller ID Display, that communications service providers (CSPs) and enterprises can incorporate into their outbound calling strategies to better protect consumers and improve business operations. Read Full Article

How to Use Trusted Call Solutions to Drive Better Customer Engagement

Holly O’Hora
by Holly O’Hora August 14th, 2018
How to Use Trusted Call Solutions to Drive Better Customer Engagement

Getting customers to answer the phone is a tough challenge, even though it’s still a preferred form of communicating with a business. Optimizing your caller ID display so they can trust who is calling them is a great branding opportunity and increases operations efficiency. Read Full Article

Account Takeover Fraud Is on the Rise — Here’s How to Fight Back

Ken Pruett
by Ken Pruett August 2nd, 2018
Account Takeover Fraud Is on the Rise — Here’s How to Fight Back

Account takeover fraud resulted in over $5 billion in consumer losses in 2017. Neustar has solutions to help financial institutions stop fraudsters in their tracks. The key is having the device identity data that can’t be faked. Read Full Article

When Good Marketing Goes Bad — Lessons from the Build-a-Bear Promotion

Jason Masini
by Jason Masini July 20th, 2018
When Good Marketing Goes Bad — Lessons from the Build-a-Bear Promotion

Build-a-Bear’s “Pay Your Age” event was an example of too much of a good thing. Despite fully staffed stores and stocked shelves, the unprecedented customer response led to hours-long wait times, angry parents and disappointed kids. What tools might have helped alleviate the long lines? Read Full Article