Customer Intelligence Posts
Why Contact Tracing Fails and What to do About It
Tracers' calls are being ignored, blocked, mislabeled, or wasted. Overcoming these problems is essential to containing COVID-19.
Communicating with Millennials Entering Collections for the First Time
Delinquent consumer communication preferences are changing. Ignoring them impacts debt collectors’ operational efficiency and revenue capture.
Now Is the Time for Retailers to Get Consumer Data Right
No matter what COVID-19 brings, honing an accurate view of customer information will enhance retailers' engagement with customers throughout the ...
Why Economic Uncertainty Makes ‘A Little Bad Data’ a Really Big Problem
In today’s world, we rely on data for everything. Enduring businesses will be defined by a consistent stream of smart ...
Here’s What’s Keeping Marketers From Mastering Customer Identity
Regardless of what form of sophisticated identity resolution techniques brands tap into to improve their customer-centric marketing, they won’t get ...