"Cross Device Cross Channel" Articles

BLOG LISTING LAYOUT

5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

Daniel  Kehrer
by Daniel Kehrer February 12th, 2014
5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

As more companies move to embrace cross-channel marketing attribution, myths about what it can and can’t do keep hanging around—and holding marketing analytics programs back. Read Full Article

Graphic: Who’s REALLY Watching the Winter Olympics?

Michael Spencer
by Michael Spencer February 12th, 2014
Graphic: Who’s REALLY Watching the Winter Olympics?

This infographic details the audience demographics of Sochi 2014 Winter Olympics fans. Great information for marketers running winter sports-themed campaigns. Read Full Article

SMS Marketing Campaigns – The Benefits of Dedicated Codes

Madison Kent
by Madison Kent August 22nd, 2013
SMS Marketing Campaigns – The Benefits of Dedicated Codes

Learn the difference between a dedicated SMS common short code or shared code in your SMS marketing campaigns. Download a free guide. Read Full Article

The Search Marketing Industry Reacts to Neustar’s Local Search Report

Heather Hancock
by Heather Hancock April 23rd, 2013
The Search Marketing Industry Reacts to Neustar’s Local Search Report

The 7th Annual Local Search Marketing Study, commissioned by Neustar and partner 15miles and conducted by Comscore, has earned widespread media coverage. Read Full Article