"Cross Device Cross Channel" Articles

Cross Device? Cross Everything is Better!

Carlos Sandrea
by Carlos Sandrea January 14th, 2016
Cross Device? Cross Everything is Better!

We’re proud to announce today the continued evolution of our integrated marketing solution, PlatformOne™. With new cross-device frequency analysis, geographical heat maps, multi-time-zone support, and many other enhancements, the ongoing innovation of PlatformOne keeps delivering to marketers exactly what they need: holistic marketing intelligence. Read Full Article

Why Can’t My Marketing Data Work Harder?

Ken Barbieri
by Ken Barbieri July 16th, 2014
Why Can’t My Marketing Data Work Harder?

While 70% of marketers think omnichannel marketing is important, only 19% are currently linking marketing data across channels. Read Full Article

10 Essential Things To Know About Local Search Marketing in 2014

Mike Pycha
by Mike Pycha April 25th, 2014
10 Essential Things To Know About Local Search Marketing in 2014

Ten things to know about local search marketing in 2014, as found in the 7th Annual Local Search Study conducted by Neustar and 15miles. Read Full Article

Infographic: The Cross Device State of Local Search

Michael Spencer
by Michael Spencer April 9th, 2014
Infographic: The Cross Device State of Local Search

This infographic provides a visual report on the state of local search in 2014, showing how local search behavior now spans multiple devices & multiple sites. Read Full Article

5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

Daniel  Kehrer
by Daniel Kehrer February 12th, 2014
5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

As more companies move to embrace cross-channel marketing attribution, myths about what it can and can’t do keep hanging around—and holding marketing analytics programs back. Read Full Article