"CRM" Articles

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Is Deterministic Data Facing an Identity Crisis?

Jason Masini
by Jason Masini October 25th, 2018
Is Deterministic Data Facing an Identity Crisis?

Michael Schoen, VP of Marketing Solutions at Neustar, is interviewed for a podcast where he discusses how deterministic data and probabilistic data are helping companies understand consumer identities. Read Full Article

Neustar Wins 2018 CODiE Award for Best CRM Solution

Jason Masini
by Jason Masini June 15th, 2018
Neustar Wins 2018 CODiE Award for Best CRM Solution

The SIIA named Neustar Verification for TCPA with Visualization as the winner of the 2018 CODiE Award for Best Customer Relationship Management Solution. Neustar proudly accepted the prestigious industry honor at the Awards Ceremony in San Francisco on June 12. Read Full Article

Is Your People-Based Marketing Stacked for Success?

Alex LePage
by Alex LePage February 8th, 2018
Is Your People-Based Marketing Stacked for Success?

Technology has allowed marketers to know their customers like never before. But CRM data only goes so deep, and the information can change in an instant. There is a better way — a data management platform (DMP) that leverages identity resolution to connect the online and offline worlds. Read Full Article

The Secret Sauce of McDonald’s Customer Loyalty

Kristin Rosmorduc
by Kristin Rosmorduc September 20th, 2017
The Secret Sauce of McDonald’s Customer Loyalty

Loyalty is the holy grail of almost every company that serves a customer. Brian Nienhaus, CEO of WeAreUnlimited, discussed The Future of Loyalty at Neustar Connect. Read Full Article

Onboarding is the Foundation for Your People-Based Marketing

Julie Fleischer
by Julie Fleischer August 10th, 2017
Onboarding is the Foundation for Your People-Based Marketing

There’s much more to onboarding than just match rates. Neustar uses trusted identity sources that connect the online and offline worlds to ensure your marketing reaches actual people, not outdated cookies. Read Full Article