"CRM" Articles

Neustar Wins 2018 CODiE Award for Best CRM Solution

Jason Masini
by Jason Masini June 15th, 2018
Neustar Wins 2018 CODiE Award for Best CRM Solution

The SIIA named Neustar Verification for TCPA with Visualization as the winner of the 2018 CODiE Award for Best Customer Relationship Management Solution. Neustar proudly accepted the prestigious industry honor at the Awards Ceremony in San Francisco on June 12. Read Full Article

Is Your People-Based Marketing Stacked for Success?

Alex LePage
by Alex LePage February 8th, 2018
Is Your People-Based Marketing Stacked for Success?

Technology has allowed marketers to know their customers like never before. But CRM data only goes so deep, and the information can change in an instant. There is a better way — a data management platform (DMP) that leverages identity resolution to connect the online and offline worlds. Read Full Article

7 Questions to Ask Your CRM Onboarding Partner

Haun Li
by Haun Li June 11th, 2015
7 Questions to Ask Your CRM Onboarding Partner

We’ve been trained to think of CRM onboarding as the holy grail of personalized marketing. Once you’re able to ingest the data from IT (after months of effort) and get it on-boarded to a data platform (a battle won from privacy), it feels like you’ve won a coveted award. But in reality, it’s after the data is onboarded when the real work begins. Read Full Article