"Big Data" Articles

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Big Data and a Big Year: 2014 MarketShare Highlights

Chris Elliott
by Chris Elliott December 30th, 2014
Big Data and a Big Year: 2014 MarketShare Highlights

How MarketShare disrupted marketing analytics in 2014. Read Full Article

Data Setup: Get Beyond the Grunt Work

Anna  Dorofiyenko
by Anna Dorofiyenko October 29th, 2014
Data Setup: Get Beyond the Grunt Work

Get beyond the grunt work of "data wrangling" with these steps for data setup from Anna Dorofiyenko, VP of Data Management. Read Full Article

The New CMO/CFO Power Couple

Daniel  Kehrer
by Daniel Kehrer July 27th, 2014
The New CMO/CFO Power Couple

Connecting marketing and finance through analytics has broken down walls and is creating an entirely new level of visibility into marketing’s impact on financial performance. Read Full Article

Why Can’t My Marketing Data Work Harder?

Ken Barbieri
by Ken Barbieri July 16th, 2014
Why Can’t My Marketing Data Work Harder?

While 70% of marketers think omnichannel marketing is important, only 19% are currently linking marketing data across channels. Read Full Article

Super Bowl: Smart Marketers Go Deep - and Score - with Granular Data

Haun Li
by Haun Li October 2nd, 2012
Super Bowl: Smart Marketers Go Deep - and Score - with Granular Data

Granular data is already impacting the way we identify and connect with consumers. Discover what it does for your future marketing investment plans. Read Full Article