"Big Data" Articles

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Why Every CMO Should Care About Their DMP

Alex LePage
by Alex LePage December 12th, 2017
Why Every CMO Should Care About Their DMP

Learn how a DMP can be the answer for CMOs under pressure to justify every marketing dollar. Growth is the name of the game and getting insights into the customer journey across all marketing channels is the key. Read Full Article

Big Data: Insightful or Exclusionary?

Tomás Hernandez
by Tomás Hernandez February 8th, 2016
Big Data: Insightful or Exclusionary?

When it comes to information for and about consumers, is big data everything it promises to be? And do we all have the potential to benefit equally from the insights derived from that data? In an effort to answer these questions, the Federal and Trade Commission (FTC) recently investigated the advantages and risks to consumers of using big data. Read Full Article

Forbes Interviews Neustar on the Evolution of Marketing

Lisa Joy Rosner
by Lisa Joy Rosner March 23rd, 2015
Forbes Interviews Neustar on the Evolution of Marketing

An article published today in Forbes magazine features an interview with Neustar on the power of data in modern marketing. In the interview, CEO Lisa Hook and CMO Lisa Joy Rosner spoke on how Neustar is helping consumer marketers get the right data, derive insights from it, and turn it into actionable marketing activities. Read Full Article

5 Steps to Better Analytics--and What it All Achieves

Haun Li
by Haun Li March 15th, 2015
5 Steps to Better Analytics--and What it All Achieves

ANA Magazine on the practice and results of great marketing analytics, viewed from framework of the MALA awards. Read Full Article

Webinars: Learn to Unlock the Potential of Your Customer Data

Tomás Hernandez
by Tomás Hernandez March 12th, 2015
Webinars: Learn to Unlock the Potential of Your Customer Data

While Data Onboarding is a powerful tool, ultimately, it's a means to an end. Maximize the value of your CRM data by matching it with our high-quality authoritative identity data and connecting the dots to amplify your segmentation and cross-device targeting, as well as measuring and optimizing your marketing campaigns in real time. Join Neustar for two upcoming educational webinars on Data Onboarding to learn how to harness your customer data for improved marketing performance and precision. Read Full Article