"Audience Targeting" Articles

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Neustar a Visionary in Gartner's Latest Magic Quadrant

Tomás Hernandez
by Tomás Hernandez January 11th, 2016
Neustar a Visionary in Gartner's Latest Magic Quadrant

Today we’re proud to announce that Neustar is once again a Visionary in Gartner’s newly released Magic Quadrant (MQ) for Digital Marketing Hubs. This is the second independent evaluation of PlatformOne by a major analyst firm, and we’re happy to be recognized for our completeness of vision and ability to execute. Read Full Article

Infographic: Vacation Travelers

Tomás Hernandez
by Tomás Hernandez July 1st, 2015
Infographic: Vacation Travelers

Every year, marketers and advertisers face substantial challenges in capturing the attention of travelers. In fact, a study soon to be released by Neustar and the e-tailing group revealed that a mere 7% of consumers gave retailers an “A" for the relevance of their ads. With a better understanding of the preferences and behaviors of their audiences, marketers can dramatically improve their targeting to consumers. We've highlighted how the ideal getaway varies according to demographic group. Read Full Article

Infographic: Don't Fly By the Seat of Your Pants

Tomás Hernandez
by Tomás Hernandez March 26th, 2015
Infographic: Don't Fly By the Seat of Your Pants

Putting non-intuitive insights to work, Neustar has created an an infographic on airline travelers. It illustrates just one of the many ways we can reach your audience at the right time, with the right message, via the channel they prefer. Read Full Article

Infographic: Marketing to March Basketball Fans

Tomás Hernandez
by Tomás Hernandez March 26th, 2015
Infographic: Marketing to March Basketball Fans

March turns four United States geographies head-to-head during the largest college basketball tournament of the year. The games brought 181 million viewers to TV and online screens where advertisers flocked to reach them. Just in time for the March 2015 tournament, Neustar created an infographic that sheds light on basketball fans and their surprising drink, hobby, music, sport & TV show preferences. Read Full Article

Using Event-Triggered Marketing to Create a Customized Experience

Mohan  Namboodiri
by Mohan Namboodiri December 16th, 2014
Using Event-Triggered Marketing to Create a Customized Experience

Customers know about marketing and that they are being marketed to. Developing skill and capacity in this space is essential. Read Full Article