"Audience Targeting" Articles

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Infographic: Marketing to March Basketball Fans

Tomás Hernandez
by Tomás Hernandez March 26th, 2015
Infographic: Marketing to March Basketball Fans

March turns four United States geographies head-to-head during the largest college basketball tournament of the year. The games brought 181 million viewers to TV and online screens where advertisers flocked to reach them. Just in time for the March 2015 tournament, Neustar created an infographic that sheds light on basketball fans and their surprising drink, hobby, music, sport & TV show preferences. Read Full Article

Using Event-Triggered Marketing to Create a Customized Experience

Mohan  Namboodiri
by Mohan Namboodiri December 16th, 2014
Using Event-Triggered Marketing to Create a Customized Experience

Customers know about marketing and that they are being marketed to. Developing skill and capacity in this space is essential. Read Full Article