"Audience Targeting" Articles

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TV Matters: Do Something About It

Sumit Shukla
by Sumit Shukla February 4th, 2016
TV Matters: Do Something About It

With Neustar’s new partnership with comScore’s TV service (formerly Rentrak) marketers can now extend the reach of their TV campaigns online. In other words, you no longer have to think about TV and online audiences in silos; it’s now possible to reach your TV audiences wherever they are, online and on mobile. Here are just a few ways this changes the game for marketers. Read Full Article

From Brew Sipping to Grunge Listening: Political Insights You Have to See to Believe

Peggy Liao
by Peggy Liao January 26th, 2016
From Brew Sipping to Grunge Listening: Political Insights You Have to See to Believe

Neustar’s AdAdvisor Political Audiences sheds light on how the behavior of registered Democrats and Republicans compares to that of the average American. Using this data, campaigns and advocacy groups can understand, connect with, and expand their support base. Did you know that Republicans are more likely to own iPhones and Democrats more likely to use Twitter? The following infographic highlights similar non-intuitive insights about registered voters in 2015. Read Full Article

Neustar a Visionary in Gartner's Latest Magic Quadrant

Tomás Hernandez
by Tomás Hernandez January 11th, 2016
Neustar a Visionary in Gartner's Latest Magic Quadrant

Today we’re proud to announce that Neustar is once again a Visionary in Gartner’s newly released Magic Quadrant (MQ) for Digital Marketing Hubs. This is the second independent evaluation of PlatformOne by a major analyst firm, and we’re happy to be recognized for our completeness of vision and ability to execute. Read Full Article

Infographic: Vacation Travelers

Tomás Hernandez
by Tomás Hernandez July 1st, 2015
Infographic: Vacation Travelers

Every year, marketers and advertisers face substantial challenges in capturing the attention of travelers. In fact, a study soon to be released by Neustar and the e-tailing group revealed that a mere 7% of consumers gave retailers an “A" for the relevance of their ads. With a better understanding of the preferences and behaviors of their audiences, marketers can dramatically improve their targeting to consumers. We've highlighted how the ideal getaway varies according to demographic group. Read Full Article

Infographic: Don't Fly By the Seat of Your Pants

Tomás Hernandez
by Tomás Hernandez March 26th, 2015
Infographic: Don't Fly By the Seat of Your Pants

Putting non-intuitive insights to work, Neustar has created an an infographic on airline travelers. It illustrates just one of the many ways we can reach your audience at the right time, with the right message, via the channel they prefer. Read Full Article