"Audience Targeting" Articles

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The Travel Industry’s Dilemma: Turning Data Insights into Action

Kristin Rosmorduc
by Kristin Rosmorduc July 20th, 2018
The Travel Industry’s Dilemma: Turning Data Insights into Action

High-quality customer data is the fuel powering today’s personalization-driven travel marketing campaigns. Unfortunately, many companies don’t have the tools to fully understand customers’ habits and preferences. Check out our 5 steps to getting a more comprehensive view. Read Full Article

Why Brands Should Shift Their Focus from Data to Identity

Steven Wolfe Pereira
by Steven Wolfe Pereira August 14th, 2017
Why Brands Should Shift Their Focus from Data to Identity

Now is a great time for marketers to band together and go on the offensive by taking control of the data conversation. With trusted identity, data becomes an indispensable marketing asset that can used to drive reach, conversion and growth. Read Full Article

Hispanic Democratic Primary Voters: Who Are They Really?

Lina Miranda
by Lina Miranda March 15th, 2016
Hispanic Democratic Primary Voters: Who Are They Really?

Using Neustar’s Market Analytics and Segmentation solution—and its robust dataset of over 15,000 consumer attributes—we've investigated the demographics, behaviors, lifestyles, opinions, and attitudes of election primary voters. In this second of a two-part blog series, we look at Democrats who identify as Hispanic. Read Full Article

What Sets the Best Attribution Models Apart?

MarketShare
by MarketShare February 24th, 2016
What Sets the Best Attribution Models Apart?

The four key components of marketing attribution modeling Read Full Article

Who Cares About the Grammy Awards?

Lina Miranda
by Lina Miranda February 12th, 2016
Who Cares About the Grammy Awards?

Hot on the heels of the biggest game of the year for American football fans is the biggest show of the year for music lovers. On Monday, February 15, 2016, the National Academy of Recording Arts and Sciences will air its annual Grammy Awards to recognize outstanding achievements in the music industry. Who exactly are these viewers? Obviously they love music. But a deeper look tells us so much more. Read Full Article