"Audience Targeting" Articles

Why Brands Should Shift Their Focus from Data to Identity

Steven Wolfe Pereira
by Steven Wolfe Pereira August 14th, 2017
Why Brands Should Shift Their Focus from Data to Identity

Now is a great time for marketers to band together and go on the offensive by taking control of the data conversation. With trusted identity, data becomes an indispensable marketing asset that can used to drive reach, conversion and growth. Read Full Article

Hispanic Democratic Primary Voters: Who Are They Really?

Lina Miranda
by Lina Miranda March 15th, 2016
Hispanic Democratic Primary Voters: Who Are They Really?

Using Neustar’s Market Analytics and Segmentation solution—and its robust dataset of over 15,000 consumer attributes—we've investigated the demographics, behaviors, lifestyles, opinions, and attitudes of election primary voters. In this second of a two-part blog series, we look at Democrats who identify as Hispanic. Read Full Article

What Sets the Best Attribution Models Apart?

MarketShare
by MarketShare February 24th, 2016
What Sets the Best Attribution Models Apart?

The four key components of marketing attribution modeling Read Full Article

Who Cares About the Grammy Awards?

Lina Miranda
by Lina Miranda February 12th, 2016
Who Cares About the Grammy Awards?

Hot on the heels of the biggest game of the year for American football fans is the biggest show of the year for music lovers. On Monday, February 15, 2016, the National Academy of Recording Arts and Sciences will air its annual Grammy Awards to recognize outstanding achievements in the music industry. Who exactly are these viewers? Obviously they love music. But a deeper look tells us so much more. Read Full Article

TV Matters: Do Something About It

Sumit Shukla
by Sumit Shukla February 4th, 2016
TV Matters: Do Something About It

With Neustar’s new partnership with comScore’s TV service (formerly Rentrak) marketers can now extend the reach of their TV campaigns online. In other words, you no longer have to think about TV and online audiences in silos; it’s now possible to reach your TV audiences wherever they are, online and on mobile. Here are just a few ways this changes the game for marketers. Read Full Article