"Attribution" Articles

Marketing Technology in 2014: Where We’re Going

Lisa Hook
by Lisa Hook February 4th, 2014
Marketing Technology in 2014: Where We’re Going

Neustar's vision for marketing technology in 2014 includes some big challenges for marketers, some really great opportunities, and some ways Neustar can help. Read Full Article

MarketShare Featured in UK Research Report

Haun Li
by Haun Li January 21st, 2014
MarketShare Featured in UK Research Report

A new report by UK-based Market Research Society (MRS) that explores how marketers are coping with an increasingly interactive, multi-screen world features MarketShare prominently. Read Full Article

Which is better for your company: Marketing Mix Models or Attribution?

Traci  Lee Chu
by Traci Lee Chu January 4th, 2014
Which is better for your company: Marketing Mix Models or Attribution?

Retailers have increased the sophistication and breadth of the data they collect. This is a real world example of how big data changed the landscape and required new models to make sense of it. Read Full Article

eMarketer Cross Channel Attribution Report: Additional Channels Now a Requirement

Haun Li
by Haun Li January 1st, 2014
eMarketer Cross Channel Attribution Report: Additional Channels Now a Requirement

An eMarketer report on Cross Channel Attribution which prominently features MarketShare, the methods most marketers rely on today to measure attribution don’t translate well to cross-platform campaigns. Read Full Article

Olympics Sponsorship Efficacy: It Hurts Not Being a Player

Haun Li
by Haun Li December 9th, 2012
Olympics Sponsorship Efficacy: It Hurts Not Being a Player

Neustar Marketshare worked with a major US TV network to build a model that measured the effect of Olympic advertising (media) and sponsorship synergies on advertisers’ revenue. See the results. Read Full Article