"Attribution" Articles

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Marketing Attribution Podcast

Haun Li
by Haun Li July 13th, 2014
Marketing Attribution Podcast

Marketing attribution is a hot topic. Listen to this podcast to hear about a holistic cross channel approach that combines digital attribution with mix modeling. Read Full Article

Advanced Marketing Analytics Cheat Sheet for CEOs

Haun Li
by Haun Li May 21st, 2014
Advanced Marketing Analytics Cheat Sheet for CEOs

In a recent article published on Forbes, MarketShare’s CEO, Jon Vein, provides a helpful “cheat sheet” on traits that are common to companies that are achieving success with marketing analytics. Read Full Article

What You’ll Never See Using Channel-Level Attribution

John Wallace
by John Wallace May 3rd, 2014
What You’ll Never See Using Channel-Level Attribution

Attribution modeling is, at its core, an analysis of the co-occurrence of events. Measuring attribution at the customer level exposes information that channel-level analysis will never see. Read Full Article

A Sound Check For Digital Attribution [via AdExchanger]

Haun Li
by Haun Li February 4th, 2014
A Sound Check For Digital Attribution [via AdExchanger]

Marc Rossen, Sr. Director of Digital Attribution at MarketShare, discusses the similarities between Miles Davis, audiophiles, and digital attribution. Read Full Article

Marketing Technology in 2014: Where We’re Going

Lisa Hook
by Lisa Hook February 4th, 2014
Marketing Technology in 2014: Where We’re Going

Neustar's vision for marketing technology in 2014 includes some big challenges for marketers, some really great opportunities, and some ways Neustar can help. Read Full Article