"Attribution" Articles

Understanding Twitter Box Office Impact in the UK

Chris Elliott
by Chris Elliott November 13th, 2014
Understanding Twitter Box Office Impact in the UK

Analysis of Twitter's impact on movie sales in the UK. Read Full Article

The Right Way to Increase Customer Acquisition During the Holidays

Traci  Lee Chu
by Traci Lee Chu November 11th, 2014
The Right Way to Increase Customer Acquisition During the Holidays

Omni-channel retailers are using big data and predictive analytics to make decisions during the holiday season that will impact long-term growth. Read Full Article

Data Setup: Get Beyond the Grunt Work

Anna  Dorofiyenko
by Anna Dorofiyenko October 29th, 2014
Data Setup: Get Beyond the Grunt Work

Get beyond the grunt work of "data wrangling" with these steps for data setup from Anna Dorofiyenko, VP of Data Management. Read Full Article

Infographic: How marketers fare with personalization

Michael Spencer
by Michael Spencer September 4th, 2014
Infographic: How marketers fare with personalization

Check out this infographic that illustrates the challenges marketers face with personalized marketing. Read Full Article

HBR Features Article by MarketShare Advisory Board Member

Haun Li
by Haun Li August 1st, 2014
HBR Features Article by MarketShare Advisory Board Member

"Analytics 3.0” in the December 2013 issue of Harvard Business Review, by Thomas H davenport, a MarketShare Advisory Board member, describes how companies now turn to building analytical power into customer products and services. Read Full Article