"Attribution" Articles

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Webinar: When Marketing Meets Analytics—An Attribution Love Story

Tomás Hernandez
by Tomás Hernandez January 27th, 2016
Webinar: When Marketing Meets Analytics—An Attribution Love Story

In marketing, measurement and attribution are everything. They’re part of the perfect match between marketing and brand success. Join us on Thursday, February 9, 2016 at 1:00pm ET, when AdWeek will host a Neustar-sponsored webinar to discuss the latest best practices for measurement and attribution in today’s omnichannel world. Read Full Article

Revenue Attribution: 5 Ways to Get Teams Onboard

Traci  Lee Chu
by Traci Lee Chu June 1st, 2015
Revenue Attribution: 5 Ways to Get Teams Onboard

Revenue attribution can be a key roadmap for companies. Here are five ways to operationalize revenue attribution. Read Full Article

Where is Attribution Headed in 2015? (Video)

Haun Li
by Haun Li March 2nd, 2015
Where is Attribution Headed in 2015? (Video)

Video: leading analytics professionals explore where attribution is headed in 2015. From AdExchanger’s Industry Preview event. Read Full Article

Direct Load is not a Marketing Channel: Attributing to the Right Marketing Drivers

Traci  Lee Chu
by Traci Lee Chu January 27th, 2015
Direct Load is not a Marketing Channel: Attributing to the Right Marketing Drivers

Companies that still use Last Click attribution tend to have a big bucket of revenue attributed to Direct-to-Site (DTS) or Direct Load. The people classified as DTS usually have great conversion rates. Read Full Article

From the DLD Conference: Meet the Decision Economy (Video)

Chris Elliott
by Chris Elliott January 18th, 2015
From the DLD Conference: Meet the Decision Economy (Video)

DLD15 session: Is the CMO the new CTO? Read Full Article