"Analytics" Articles

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Understanding Twitter Box Office Impact in the UK

Chris Elliott
by Chris Elliott November 13th, 2014
Understanding Twitter Box Office Impact in the UK

Analysis of Twitter's impact on movie sales in the UK. Read Full Article

Three Reasons to Rethink Your Mobile Measurement

Chris Elliott
by Chris Elliott October 12th, 2014
Three Reasons to Rethink Your Mobile Measurement

Mobile marketing is here. How should you rethink analytics? Read Full Article

The New CMO/CFO Power Couple

Daniel  Kehrer
by Daniel Kehrer July 27th, 2014
The New CMO/CFO Power Couple

Connecting marketing and finance through analytics has broken down walls and is creating an entirely new level of visibility into marketing’s impact on financial performance. Read Full Article

Advanced Marketing Analytics Cheat Sheet for CEOs

Haun Li
by Haun Li May 21st, 2014
Advanced Marketing Analytics Cheat Sheet for CEOs

In a recent article published on Forbes, MarketShare’s CEO, Jon Vein, provides a helpful “cheat sheet” on traits that are common to companies that are achieving success with marketing analytics. Read Full Article

5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

Daniel  Kehrer
by Daniel Kehrer February 12th, 2014
5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

As more companies move to embrace cross-channel marketing attribution, myths about what it can and can’t do keep hanging around—and holding marketing analytics programs back. Read Full Article