"Analytics" Articles

Congratulations to USAA for Winning First Annual Marketing Analytics Leadership Award

Haun Li
by Haun Li January 4th, 2015
Congratulations to USAA for Winning First Annual Marketing Analytics Leadership Award

USAA wins first annual Marketing Analytics Leadership Award presented at the 5th annual ANA Masters of Marketing conference. Read Full Article

Welcoming DataSong to MarketShare

MarketShare
by MarketShare January 4th, 2015
Welcoming DataSong to MarketShare

MarketShare's acquisition of San Francisco-based DataSong is a huge step forward for our company and further boosts MarketShare's role as the industry leader in advanced marketing decision analytics technology. Read Full Article

How Marketing Data Could be Career-Making—or Career-Breaking—in 2015

Chris Elliott
by Chris Elliott December 23rd, 2014
How Marketing Data Could be Career-Making—or Career-Breaking—in 2015

How analytics will impact marketers' careers in 2015. Read Full Article

From Attribution to Marketing Mix, Marketers Still Feel Like They’re in the Dark

Chris Elliott
by Chris Elliott November 27th, 2014
From Attribution to Marketing Mix, Marketers Still Feel Like They’re in the Dark

A number of studies about marketing mix modeling and marketing attribution explain the numbers behind marketers' measurements. Read Full Article

The Power of a Great Marketing Analytics Program (and How to Build One)

Chris Elliott
by Chris Elliott November 20th, 2014
The Power of a Great Marketing Analytics Program (and How to Build One)

If you want to know how powerful marketing analytics can really be—and how to do it well—just look to the companies that do it best. That’s one of the key lessons of the Marketing Analytics Leadership Award. Read Full Article