"Analytics" Articles

BLOG LISTING LAYOUT

​What’s Next in Analytics?

Wes  Nichols
by Wes Nichols May 11th, 2015
​What’s Next in Analytics?

Neustar acquires MarketShare to provide a complete marketing analytics and big data cloud solution. Read Full Article

Transforming the World of Technology—Right Here in Los Angeles

Haun Li
by Haun Li May 11th, 2015
Transforming the World of Technology—Right Here in Los Angeles

Learn why MarketShare is a true Los Angeles tech success story. Read Full Article

Forbes Interviews Neustar on the Evolution of Marketing

Lisa Joy Rosner
by Lisa Joy Rosner March 23rd, 2015
Forbes Interviews Neustar on the Evolution of Marketing

An article published today in Forbes magazine features an interview with Neustar on the power of data in modern marketing. In the interview, CEO Lisa Hook and CMO Lisa Joy Rosner spoke on how Neustar is helping consumer marketers get the right data, derive insights from it, and turn it into actionable marketing activities. Read Full Article

5 Steps to Better Analytics--and What it All Achieves

Haun Li
by Haun Li March 15th, 2015
5 Steps to Better Analytics--and What it All Achieves

ANA Magazine on the practice and results of great marketing analytics, viewed from framework of the MALA awards. Read Full Article