"Analytics" Articles

MarketShare Named one of the Fastest Growing Companies in North America on Deloitte’s 2015 Technology Fast 500™

Haun Li
by Haun Li November 13th, 2015
MarketShare Named one of the Fastest Growing Companies in North America on Deloitte’s 2015 Technology Fast 500™

For the third consecutive year, MarketShare has been named to the Deloitte Fast 500 ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America. Read Full Article

Neustar to Acquire MarketShare

Lisa Hook
by Lisa Hook November 5th, 2015
Neustar to Acquire MarketShare

Today we announced that Neustar has signed a definitive agreement to acquire MarketShare, advancing our leadership position in the high-growth marketing services sector. This is an exciting development for both companies, and for the customers we serve. Read Full Article

Unlocking the Potential of Cross-Device

Haun Li
by Haun Li October 26th, 2015
Unlocking the Potential of Cross-Device

MarketShare has partnered Crosswise, Drawbridge, MediaMath, & Tapad to help brands optimize across all screens. Read Full Article

IBM Partners With MarketShare on Predictive Marketing Analytics for IBM Watson

Haun Li
by Haun Li October 14th, 2015
IBM Partners With MarketShare on Predictive Marketing Analytics for IBM Watson

In collaboration with MarketShare and other industry partners, IBM is introducing new data discovery models – called Expert Storybooks – that will help guide users on how to understand, learn and reason with different types of data sources for more effective predictive decision making. Read Full Article

MarketShare DecisionCloud Named Best Predictive Marketing Platform in 2015 Digiday Signal Awards

Haun Li
by Haun Li September 25th, 2015
MarketShare DecisionCloud Named Best Predictive Marketing Platform in 2015 Digiday Signal Awards

The Digiday Signal Awards has named MarketShare DecisionCloud as the Best Predictive Marketing Platform for 2015, and a finalist in three additional categories. Read Full Article