"Analytics" Articles

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For Republican Primary Voters, What Are the Hot Button Issues in 2016?

Lina Miranda
by Lina Miranda March 1st, 2016
For Republican Primary Voters, What Are the Hot Button Issues in 2016?

Using Neustar’s Market Analytics and Segmentation solution—and its robust dataset of over 15,000 consumer attributes—we've investigated the demographics, behaviors, lifestyles, opinions, and attitudes of Super Tuesday voters. In this first of a two-part blog series, we look at a handful of hot button political issues—gun control, privacy, and the environment—for Republican voters in particular. Read Full Article

What Sets the Best Attribution Models Apart?

MarketShare
by MarketShare February 24th, 2016
What Sets the Best Attribution Models Apart?

The four key components of marketing attribution modeling Read Full Article

Customer Journey Analytics: A Q&A with Forrester Research

MarketShare
by MarketShare February 23rd, 2016
Customer Journey Analytics: A Q&A with Forrester Research

Exploring the world of customer behavior, emotion, perception and motivation to reveal how brands can understand their customers and enhance their path to purchase journey. Read Full Article

Customer Journey Analytics: A Q&A with Forrester Research

Tomás Hernandez
by Tomás Hernandez February 23rd, 2016
Customer Journey Analytics: A Q&A with Forrester Research

Customer journey analytics is a practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints. Marketers can then use the information gathered over time to optimize the interactions and predict the behavior of their customers in the future. To provide a better understanding of customer journey analytics, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester. Read Full Article

AdWeek Webinar: When Marketing Meets Analytics

MarketShare
by MarketShare February 16th, 2016
AdWeek Webinar: When Marketing Meets Analytics

AdWeek Webinar: When Marketing Meets Analytics Read Full Article