"Analytics" Articles

Customer Journey Analytics: A Q&A with Forrester Research

MarketShare
by MarketShare February 23rd, 2016
Customer Journey Analytics: A Q&A with Forrester Research

Exploring the world of customer behavior, emotion, perception and motivation to reveal how brands can understand their customers and enhance their path to purchase journey. Read Full Article

Customer Journey Analytics: A Q&A with Forrester Research

Tomás Hernandez
by Tomás Hernandez February 23rd, 2016
Customer Journey Analytics: A Q&A with Forrester Research

Customer journey analytics is a practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints. Marketers can then use the information gathered over time to optimize the interactions and predict the behavior of their customers in the future. To provide a better understanding of customer journey analytics, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester. Read Full Article

AdWeek Webinar: When Marketing Meets Analytics

MarketShare
by MarketShare February 16th, 2016
AdWeek Webinar: When Marketing Meets Analytics

AdWeek Webinar: When Marketing Meets Analytics Read Full Article

Four Ways You’re Misreading Your New Holiday Customers

John Wallace
by John Wallace December 17th, 2015
Four Ways You’re Misreading Your New Holiday Customers

I hope this year’s holiday sales drive scores of new customers to your brand. But as the holiday season comes to a close and you step back to analyze your efforts—to understand who your new customers are and what channels and tactics drove them to you—you may want to take a moment to reassess your assumptions. If you’re like many marketers, you could be operating under the influence of four common misperceptions of who holiday customers are and the value they deliver. Read Full Article

4 Ways You’re Misreading Your New Holiday Customers

John Wallace
by John Wallace December 14th, 2015
4 Ways You’re Misreading Your New Holiday Customers

Common misconceptions about the Lifetime Value of holiday shoppers versus the benefits of off-season and remarketing for new customer acquisition. Read Full Article