"Analytics" Articles

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How Aetna Cracked the Code on Data-Driven, Customer-Centric Marketing

Drew Thimme
by Drew Thimme April 27th, 2018
How Aetna Cracked the Code on Data-Driven, Customer-Centric Marketing

Neustar client, Aetna, has made great strides, per CMO David Edelman in seizing “…the opportunity to work towards improving health outcomes for all Americans.” In addition, the healthcare giant has also succeeded in connecting the dots to prove that an analytics-driven, customer-centric marketing approach also benefits their bottom line. Read Full Article

Three Winning Plays for Marketing Measurement Madness

Julie Fleischer
by Julie Fleischer March 14th, 2018
Three Winning Plays for Marketing Measurement Madness

The odds of picking a perfect basketball tournament bracket are 128 billion-to-1. Fortunately for marketers, advanced analytics gives you far better odds of picking the right metrics to understand and engage with your customers. Read Full Article

NASCAR, IBM & Adobe Win for Analytics "Genius"

Dori Fern
by Dori Fern October 6th, 2017
NASCAR, IBM & Adobe Win for Analytics "Genius"

We at Neustar are pretty thrilled to power the just-launched ANA Data Analytics Center to help fill the knowledge gap around analytics and to present this year's 2017 ANA Genius Awards. This year's winners are... Read Full Article

Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

Jason Masini
by Jason Masini August 9th, 2017
Neustar Report Shows Retailers See Strong Signs of Purchase Intent from Pinners

In a case study looking at three luxury retailers, our multi-touch attribution solution details how advertising on Pinterest proved to be a valuable investment for them with a 28:1 return and impressive engagement. Read Full Article

What Does It Mean to Be a Marketing Analytics Genius?

Jason Masini
by Jason Masini June 8th, 2017
What Does It Mean to Be a Marketing Analytics Genius?

The extended deadline to submit an entry for the 2017 ANA Genius Awards is fast approaching on June 16. This is the final submission call for the most prestigious award in marketing analytics. Read Full Article