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Marketing Attribution Podcast

Haun Li
by Haun Li July 13th, 2014
Marketing Attribution Podcast

Marketing attribution is a hot topic. Listen to this podcast to hear about a holistic cross channel approach that combines digital attribution with mix modeling. Read Full Article

3 Ways CFOs Can Communicate Better With CMOs

Pat  LaPointe
by Pat LaPointe July 29th, 2013
3 Ways CFOs Can Communicate Better With CMOs

Successful marketing measurement, is a function of effectively deploying constrained resources on a few key focal points rather than fracturing the effort in a broad search for the “preponderance of evidence. Read Full Article

Analytics: the next generation [via Research Live]

Haun Li
by Haun Li June 17th, 2013
Analytics: the next generation [via Research Live]

Marketers need to be able to provide accurate, hard, robust measurements of effectiveness if they are to convince the CFO that investment is necessary, if not mandatory. Read Full Article

Measuring Facebook's Impact on Marketing (via JAR)

Pat  LaPointe
by Pat LaPointe July 10th, 2012
Measuring Facebook's Impact on Marketing (via JAR)

To truly understand the predictive value of a FaceBook Fan, we need to acknowledge that all Fans are not created equal. For example, what causes people to become Fans in the first place? Read on to learn more. Read Full Article

Is TV Dying in the Age of New Media?

David  Head
by David Head April 28th, 2011
Is TV Dying in the Age of New Media?

With the exponential growth of new media in recent years, there are concerns about TV ROI. Here are 7 reasons why TV is still vital to your marketing mix. Read Full Article