To truly understand the predictive value of a FaceBook Fan, we need to acknowledge that all Fans are not created equal. For example, what causes people to become Fans in the first place? Read on to learn more. Read Full Article
With the exponential growth of new media in recent years, there are concerns about TV ROI. Here are 7 reasons why TV is still vital to your marketing mix. Read Full Article
Cross-Device Data Management Platforms as the Unifying Layer in the AdTech Stack
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