"Adoption" Articles

Measuring Facebook's Impact on Marketing (via JAR)

Pat  LaPointe
by Pat LaPointe July 10th, 2012
Measuring Facebook's Impact on Marketing (via JAR)

To truly understand the predictive value of a FaceBook Fan, we need to acknowledge that all Fans are not created equal. For example, what causes people to become Fans in the first place? Read on to learn more. Read Full Article

Is TV Dying in the Age of New Media?

David  Head
by David Head April 28th, 2011
Is TV Dying in the Age of New Media?

With the exponential growth of new media in recent years, there are concerns about TV ROI. Here are 7 reasons why TV is still vital to your marketing mix. Read Full Article