"Adoption" Articles

How to Set Up Your Marketing Tech and Team For the Win

JR Randall
by JR Randall January 29th, 2018
How to Set Up Your Marketing Tech and Team For the Win

In order to get the most out of their stack, brands need to have the right teams, organizational processes and alignment in place to build the kind of “offensive line” that truly helps strengthen marketing efforts. Read Full Article

Three Ways Marketers are Still Stuck in “Last Click”

Chris Elliott
by Chris Elliott November 13th, 2014
Three Ways Marketers are Still Stuck in “Last Click”

Get cross-channel attribution right and don't be stuck in the "last click" with these 3 tips. Read Full Article

Marketing Attribution Podcast

Haun Li
by Haun Li July 13th, 2014
Marketing Attribution Podcast

Marketing attribution is a hot topic. Listen to this podcast to hear about a holistic cross channel approach that combines digital attribution with mix modeling. Read Full Article

3 Ways CFOs Can Communicate Better With CMOs

Pat  LaPointe
by Pat LaPointe July 29th, 2013
3 Ways CFOs Can Communicate Better With CMOs

Successful marketing measurement, is a function of effectively deploying constrained resources on a few key focal points rather than fracturing the effort in a broad search for the “preponderance of evidence. Read Full Article

Analytics: the next generation [via Research Live]

Haun Li
by Haun Li June 17th, 2013
Analytics: the next generation [via Research Live]

Marketers need to be able to provide accurate, hard, robust measurements of effectiveness if they are to convince the CFO that investment is necessary, if not mandatory. Read Full Article