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How to Set Up Your Marketing Tech and Team For the Win

JR Randall
by JR Randall January 29th, 2018
How to Set Up Your Marketing Tech and Team For the Win

In order to get the most out of their stack, brands need to have the right teams, organizational processes and alignment in place to build the kind of “offensive line” that truly helps strengthen marketing efforts. Read Full Article

Why Every CMO Should Care About Their DMP

Alex LePage
by Alex LePage December 12th, 2017
Why Every CMO Should Care About Their DMP

Learn how a DMP can be the answer for CMOs under pressure to justify every marketing dollar. Growth is the name of the game and getting insights into the customer journey across all marketing channels is the key. Read Full Article

What Brands Can Do Today to Win in the Internet of the Future

Dannielle Kawamoto
by Dannielle Kawamoto September 14th, 2017
What Brands Can Do Today to Win in the Internet of the Future

What does the internet 2.0 future hold for consumers and brands? Neustar’s CMO Steven Wolf Pereira and noted innovation journalist and Head of Editorial at Backchannel, Jessi Hempel, discuss where we’ve been, where we’re going, the importance of domain ownership, and three key areas of growth opportunity for marketers. Read Full Article

The Secret to More Effective Corporate Boards: Give CMOs a Seat

Jamie Ray
by Jamie Ray September 13th, 2017
The Secret to More Effective Corporate Boards: Give CMOs a Seat

Corporate boards without diverse representation that includes CMOs will find themselves unable to effectively drive top and bottom line growth necessary to compete in today’s consumer-centric world, according to Neustar Connect panelists Shellye Archambeau, CEO of MetricStream; Paul Caine, Chairman of the Board at Tremor Video (now Telaria); moderated by Eduardo Tobon, Partner at Spencer Stuart. Read Full Article

Three Ways Marketers are Still Stuck in “Last Click”

Chris Elliott
by Chris Elliott November 13th, 2014
Three Ways Marketers are Still Stuck in “Last Click”

Get cross-channel attribution right and don't be stuck in the "last click" with these 3 tips. Read Full Article