"Addressable TV" Articles

Is Your Data Giving You a Clear Customer Picture?

Mike Finnerty
by Mike Finnerty May 16th, 2018
Is Your Data Giving You a Clear Customer Picture?

For customer-obsessed brands to overachieve, they need to take a hard look at the quality of their data. Cross-channel engagement is key across campaigns, but pulling it all together to get a full picture of the customer is what sets apart the winners from the also-rans. Read Full Article

7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Julie Fleischer
by Julie Fleischer May 2nd, 2018
7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Sets of numbers can be misunderstood if they lack integrity. Having a complete view of the consumer by connecting both the online and offline worlds is just the start to ensuring you aren’t working off crap data. Read Full Article

The ‘Game of Thrones’ of Media: Data-Driven Addressability and Consumer Behavior Collide

Devon DeBlasio
by Devon DeBlasio September 19th, 2017
The ‘Game of Thrones’ of Media: Data-Driven Addressability and Consumer Behavior Collide

As digital disruption, data-driven addressability, and consumer behavior collide; these panelists discussed how brand, agency, and media leaders must band together to successfully navigate this new landscape of content consumption. At the Neustar Connect Forum, Suzanne Vranica, Advertising Editor at the Wall Street Journal moderated a panel with Lisa Mann, Global Nutrition Group President and CMO of PepsiCo; Donna Speciale, President, Broadcasting Ad Sales, at Turner; and Jay Sethi, VP, Marketing at Diageo about... Read Full Article

Getting TV Attribution Right

Haun Li
by Haun Li August 3rd, 2016
Getting TV Attribution Right

Critical actions and insights you need to get TV attribution right. Read Full Article

​Marketing Mix Modeling and Multi-Touch Attribution: Just One is Not Enough

Haun Li
by Haun Li March 17th, 2016
​Marketing Mix Modeling and Multi-Touch Attribution: Just One is Not Enough

MarketShare offers a simple primer on marketing mix modeling, multi-touch attribution, and how the two work together to help brands make more effective decisions. Read Full Article