"Activation" Articles

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Why Every CMO Should Care About Their DMP

Alex LePage
by Alex LePage December 12th, 2017
Why Every CMO Should Care About Their DMP

Learn how a DMP can be the answer for CMOs under pressure to justify every marketing dollar. Growth is the name of the game and getting insights into the customer journey across all marketing channels is the key. Read Full Article

The Super Social Bowl

Chris Elliott
by Chris Elliott January 30th, 2015
The Super Social Bowl

The question then of "Who is going to win?" is no longer relegated to the two teams, but to advertisers, brands, and even consumers. With over $2.19B spend on advertising over the last decade, the stakes are super high. Relying on intuition as to how to connect your brand to your consumer around the big game is no longer an option. Read Full Article