Here’s What’s Keeping Marketers From Mastering Customer Identity
Regardless of what form of sophisticated identity resolution techniques brands tap into to improve their customer-centric marketing, they won’t get ...
How to Tell Insights-Driven Stories That Prove Marketing Impact to Your C-Suite
Today’s marketers face many challenges communicating with the C-suite. None are more vexing than proving marketing’s impact on financial outcomes.
Flipping the Script on Identity Resolution
Many marketers wrestle with two approaches to identity resolution: deterministic and probabilistic. More often than not, both get mischaracterized.
GDPR-Era Privacy Laws Demand a New Approach to Identity
Privacy legislation such as GDPR no doubt throws a wrench into identity resolution because it limits your ability to collect ...
Multi-Touch Attribution: Key Terms to Know for Successful Adoption
If a brand marketer or agency team member is struggling with the overall concept of multi-touch attribution after the adoption ...