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New Media Effectiveness Study Reveals Digital Tops TV in Movie Marketing Mix

Dori Fern
by Dori Fern December 17th, 2018
New Media Effectiveness Study Reveals Digital Tops TV in Movie Marketing Mix

The results of a Neustar media mix effectiveness study for movie marketers show that digital media is more efficient and effective in the overall advertising mix than was previously believed. Read Full Article

Marketing Labels to Boost Data Transparency

Devon DeBlasio
by Devon DeBlasio December 4th, 2018
Marketing Labels to Boost Data Transparency

Neustar has teamed with leading marketer groups, as well as other data providers, to develop third-party labeling standards to help marketers get a clearer understanding of the data they’re buying. Read Full Article

Deterministic vs. Probabilistic: A Case of Mistaken Identity

Michael  Schoen
by Michael Schoen December 3rd, 2018
Deterministic vs. Probabilistic: A Case of Mistaken Identity

It’s time to start looking at explicit and implicit signals to get an accurate identity picture of your customers that not just a cookie, a mobile device ID or an email address. Read Full Article

How to Figure Out Identity Resolution Once and for All

Michael  Schoen
by Michael Schoen November 26th, 2018
How to Figure Out Identity Resolution Once and for All

Understanding the difference between deterministic and probabilistic data is key to truly knowing who your customers are. But those terms express value judgments and marketers should think of them as explicit and implicit data instead. Read Full Article

Why Omnichannel Is the Future of Retail for Millennials (and Everyone Else, Too)

Marc Vermut
by Marc Vermut November 1st, 2018
Why Omnichannel Is the Future of Retail for Millennials (and Everyone Else, Too)

To effectively target and reach millennial shoppers, taking an omnichannel approach that connects all your online and offline touchpoints along the customer journey is essential to getting them to purchase in-store. Read Full Article