February 7th, 2022

Can Setting Call Policies Be Like Ordering Takeout? How CSPs Can Automate Policies and Processes with Policy Manager

The pandemic has accelerated the digital transformation of many industries, including telecom. Today, enterprises are demanding the same fast, digital, and personalized phone experience that they get when they order takeout. Since many people have been reluctant to eat indoors during the pandemic, restaurants quickly pivoted to a mostly online experience―updating their websites and adding apps that let you get your meal just the way you want it, even with curbside pick-up. In fact, 86% of restaurants have added online ordering during COVID-19, and plan to keep it. And, 46% of consumers expect restaurants to offer online/mobile ordering. 

But, for Communications Service Providers (CSPs), there are still gaps when an enterprise or consumer wants to control their own experience.  In fact, any personalization of a user’s call experience is very difficult today as it often requires system patches or complicated integrations.

Now there’s a way for CSPs to easily manage and personalize those decisions with Policy Manager. Working seamlessly with Neustar Trusted Call Solutions, through a common interface, Policy Manager allows authorized users to assign and apply call authentication rules, policies, and preferences to determine how calls are managed and presented across the entire ecosystem. And, at the network, enterprise, and subscriber levels.

The result is that CSPs can enable enterprises to customize calls policies, while accelerating STIR/SHAKEN implementation and robocall mitigation programs, and generating new revenue streams.

Watch the Policy Manager video. 

Common scenarios where CSPs can leverage Policy Manager include: 

  • Manage the impact of the many Federal Communications Commission (FCC) regulations around STIR/SHAKEN and robocall mitigation on how calls should be presented, and which ones should be tagged or blocked. 

    Read the eBook: Robocall Mitigation FAQs for CSPs.
  • Set rules for which type of calls enterprises will accept based upon defined criteria. For example, an enterprise may route its premier customers directly to an agent without having to go through voice prompts. 

    What control, if any, does a user have for a business phone or, worse yet, a landline? How would a landline user set a policy for their phone number that sends any calls that are suspected robocalls to voicemail unless they are from the school district? (Yes, there are still over 100M landlines in the U.S.)
  • Enable enterprises to redirect all inbound calls suspected of being a robocall to an IVR. Rather than kicking off a customized request to the CSP, which would then need to prioritize with other projects. 

Keep up with the industry.
As industry and customer needs evolve with dynamic workflow, Policy Manager enables CSPs to easily scale to support market, regulatory, and business requirements. 

As co-author of STIR, co-contributor to SHAKEN, exclusive host of the ATIS Robocalling Testbed, approved STI-certificate authority, and leading provider of authentication and verification services domestically and internationally, Neustar, a TransUnion company, plays an integral role in the governance structure for the Calling Number Verification Service to mitigate illegal robocalling and call spoofing and is a leading STIR/SHAKEN solution provider. 

Learn more about Policy Manager, and all of our Trusted Call Solutions, and visit the STIR/SHAKEN Resource Hub.

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