Zarnaz Arlia

Zarnaz Arlia is the VP of Corporate Marketing and Communication at Neustar. She leads corporate communications and is focused on brand, campaigns, creative, operations and marketing measurement. 

Zarnaz's Articles
 
 

The Super Bowl Conundrum for Advertisers — Is 30 Seconds of Brand Exposure Worth $5 Million?

October 24th, 2017

The football game is watched by hundreds of millions of actively engaged consumers every year who actually look forward to watching the commercials. But how do you know if it’s the right investment for your marketing budget? Read Full Article

 

How Identity Makes for a Better Connected Customer Experience

September 11th, 2017

Marketers have more avenues than ever before to reach their customers through both the online and offline worlds. But customers are expecting more out of brands too. Trusted identity is the key to a positive connected customer experience. Read Full Article

 

Ad Age LNA Fact Pack Reveals Digital Is a Juggernaut

July 25th, 2017

The 2017 Ad Age Fact Pack on the Leading National Advertisers shows some fascinating stats in how brands advertise their products, and how much they spend to do it. Read Full Article

 

What It Really Means to Have Identity in Marketing

June 22nd, 2017

Many of the marketing data service providers claim to have identity resolution to enhance “people-based” marketing. Here’s why Neustar is the true industry leader when it comes accurately identifying customers. Read Full Article

 

Is Fraud the Real Culprit for Wasted Ad Spend?

May 17th, 2017

Ad fraud wastes billions in marketing budgets each year. The best solution brands can employ is investing more in customer identity to ensure they are reaching the right people. Read Full Article