Valerie Barber

Valerie is Senior Product Marketing Manager at Neustar, focusing on Carrier Provisioning and Caller Identification Services. Her experience includes marketing services and solutions to wireless carriers and enterprises, including network management and monitoring solutions, radio frequency optimization services and commercial satellite services.

Valerie's Articles

Why the Current Tools for Measuring Campaign Performance are Doomed

June 17th, 2013

Not much has changed in the measurement and analytics business for quite some time; innovation has been rather lack luster. I have to wonder whether GRPs (gross ratings points) or other tools that measure reach and frequency across multiple media types really the way to go, or is it just a bit of smoke and mirrors to help facilitate media buys? Read Full Article


Mobile ads: Brands that do it right (and wrong!)

June 6th, 2013

My homework: noticing mobile ads and the full customer experience. Suggestions to improve your company's mobile advertising. Read Full Article