Valerie Barber’s Posts
What’s the State of Telecom Consolidation?
The telecommunications industry is no stranger to mergers and acquisitions. In order to maintain a market leadership position in a hyper-competitive environment, it’s often the best way to for an organization to expand service offerings and revenue streams. But what does mean for employees?
Your Phone is Ringing. Answer the Call or Send It to Voicemail?
Traditional Caller ID is suffering from trust issues. In our white paper, The Evolution of Caller ID for Mobile, IP and OTT, we discuss how these challenges are being addressed with next-generation Caller ID solutions.
Five Things You Should Know Prior to All-IP Network Transformation
Learn the five things that every CSP should know about all-IP network transformation before sunsetting old networks and decommissioning circuits & switches.
Free eBook: Optimizing Network Transformation
Download this free eBook to learn more about the important considerations and key challenges facing CSPs along the road to all-IP network transformation.
Revenue Attribution: Pros and Cons of Using Gross or Net Sales
When considering how you want to approach attribution one of the first fundamental questions you should ask – do you want to use gross or net sales?
Why the Current Tools for Measuring Campaign Performance are Doomed
Not much has changed in the measurement and analytics business for quite some time; innovation has been rather lack luster. I have to wonder whether GRPs (gross ratings points) or other tools that measure reach and frequency across multiple media types really the way to go, or is it just a bit of smoke and mirrors to help facilitate media buys?