Tony Kirsch

Tony Kirsch is Head of Professional Services at Neustar. He is a recognized expert and evangelist in the field of .brands.

Tony's Articles

An ‘Open Letter’ from Your Customer

January 18th, 2018

Going to a company’s website just isn’t what it used to be. So say hello to the .brand wave. Moving to a Top-Level Domain, like Neustar recently did, can provide a dramatic improvement to the online customer experience. Read Full Article


Neustar Joins the Digital Branding Revolution with .neustar Transition

December 4th, 2017

As the global leader in registry services, Neustar has jumped on the Top-Level Domain (TLD) train and we now own our very own little piece of the Internet with branding to the right of the dot. Learn all about the changes we’ve made and the steps it took to get this initiative off the ground. Read Full Article


How should I present .brand domains in advertising? (Part 2)

May 7th, 2017

With many options available, how do you choose the best approach for using dotbrand domains in your advertising campaigns? Read Full Article


How should I present .brand domains in advertising?

April 17th, 2017

Let’s have a look at a few of the options for presenting dotbrand domains in advertising and see if we can uncover what the best option is for you. Read Full Article


Google uses its .brand to commit to going green

January 24th, 2017

Google has made a real splash with its renewable energy targets – and it has tied this announcement to a new .google domain name. Read Full Article