Tony Kirsch

Tony Kirsch is Head of Professional Services at Neustar. He is a recognized expert and evangelist in the field of .brands.

Tony's Articles

What Microsoft’s Cole Quinn Aspires to as President of the Brand Registry Group

September 24th, 2018

We sat down for a Q&A with Microsoft’s Cole Quinn, who is a leading advocate and champion for the advancement and adoption of branded TLDs. He discusses what he wants to accomplish in the .brand space as the new President of the Brand Registry Group. Read Full Article


.brands Spotlight: DVAG

September 10th, 2018

German financial services company DVAG has completely embraced the digital strategy of registering domains under it’s .brand TLD. In fact, no other company has registered more than DVAG, with most of them are already in use. Read Full Article


Branded Links in Action — The ‘Evolved Link’ Part #3

June 21st, 2018

A holistic link strategy that will stand the test of time can pay big dividends for your brand image and, ultimately, your customer engagement. By implementing a cohesive and consistent link strategy across all your marketing, you’ll be one step closer to reaching your revenue goals. Read Full Article


Why Your Links Must Be Branded in the Future — The ‘Evolved Link’ Part #2

June 13th, 2018

Any marketer worth their salt knows the importance of a clear, articulated, trusted and recognized brand. And there’s a new way to leverage that brand equity. Research has shown that using branded URL shorteners can increase click-thru rates by 39%. Read Full Article


What Actually Is a Link? — ‘Evolved Link’ Part #1

June 6th, 2018

Every day, we’re looking to make trusted links with each other and with companies. Branded URL shorteners are now being used commonly on social media and in advertising, giving consumers a sense of confidence they are interacting with a trusted source. Read Full Article