Tony Kirsch

Tony Kirsch is Head of Professional Services at Neustar. He is a recognized expert and evangelist in the field of .brands.

Tony's Articles

What 2018 Tells Us About .brands: Not Another Yearly Recap

January 13th, 2019

Domain name expert Tony Kirsch explains how brand Top-Level Domains matured in 2018 and why some of the world’s biggest companies are using dotbrands. Read Full Article


HSBC Increases Social Clicks with .hsbc Links

October 22nd, 2018

HSBC, one of the largest banking organizations in the world, has started using branded link shorteners in its social media posts. It complements the socialization of the post, builds affinity with the HSBC brand and enhances the user’s familiarization with the .hsbc TLD. Read Full Article


Big Brands “Waiting in the Wings” to Apply for .brand TLD

October 10th, 2018

In Part 2 of my interview with Microsoft’s Cole Quinn, who is also the President of the Brand Registry Grup, we discuss why big brands who missed out on the last round of .brand TLD registrations are ready to jump into the fray. Read Full Article


What Microsoft’s Cole Quinn Aspires to as President of the Brand Registry Group

September 24th, 2018

We sat down for a Q&A with Microsoft’s Cole Quinn, who is a leading advocate and champion for the advancement and adoption of branded TLDs. He discusses what he wants to accomplish in the .brand space as the new President of the Brand Registry Group. Read Full Article


.brands Spotlight: DVAG

September 10th, 2018

German financial services company DVAG has completely embraced the digital strategy of registering domains under it’s .brand TLD. In fact, no other company has registered more than DVAG, with most of them are already in use. Read Full Article