Tomás Hernandez

Tomas is a blog writer for Neustar in the areas of Marketing, Connectivity, Security and Risk.

Tomás's Articles

Webinar: Measuring Omnichannel Success

March 18th, 2015

Get a sneak peek at the findings of a recent survey of leading marketers to assess their levels of sophistication in delivering a true omnichannel experience. Join Neustar Product Marketing Director, Rashmi Vittal, and Forrester Research Principal Analyst, Rusty Warner, as they discuss the measurement of omnichannel success. Read Full Article


Webinars: Learn to Unlock the Potential of Your Customer Data

March 12th, 2015

While Data Onboarding is a powerful tool, ultimately, it's a means to an end. Maximize the value of your CRM data by matching it with our high-quality authoritative identity data and connecting the dots to amplify your segmentation and cross-device targeting, as well as measuring and optimizing your marketing campaigns in real time. Join Neustar for two upcoming educational webinars on Data Onboarding to learn how to harness your customer data for improved marketing performance and precision. Read Full Article


Fulfilling the Omnichannel Promise: Tips for Brick-and-Mortar Retailers

March 2nd, 2015

All the rage right now is talk of omnichannel retail. But how does it translate into practical strategies for brick-and-mortar retailers? What can you do to realize the potential, meet the demands, and fulfill the promise of omnichannel? The answer lies in five steps for transforming the shopping experience. Read Full Article


Psychographics: A Deeper Understanding of Your Customers

February 23rd, 2015

The key motive driving any marketer’s interest in analytics is to understand and predict consumer behavior. To that end, different types of data are gathered and analyzed, among which are those that describe the profile of a shopper. Characteristics such as age, gender, race, ethnicity, marital status, and household income are essential for customer segmentation and targeting. But demographic data has its limitations. The effects of marketing on the choices and behavior of shoppers is psychological and therefore more deeply measured by a very different category of data known as psychographics. Read Full Article


Neustar Releases 2015 Media Intelligence Report

February 10th, 2015

On Tuesday, February 10, Neustar released its annual Media Intelligence Report. The report delivers authoritative performance data vital to agencies and advertisers alike—along with insightful analysis of the reasons behind the trends. Read Full Article