Tomás Hernandez

Tomas is a blog writer for Neustar in the areas of Marketing, Connectivity, Security and Risk.

Tomás's Articles
 
 

Webinars: Market Analytics and Segmentation

July 17th, 2015

Marketers can't compete today with yesterday's segmentation platforms. Neustar's revolutionary approach enables leading companies in Telecom, Retail, Financial Services, Media and Advertising to get what they need most—marketing insights—quickly and efficiently. Join Neustar for two upcoming educational webinars to learn what an advanced segmentation system looks like, as well as case study examples for how to gain and leverage actionable insights that power omnichannel marketing precision! Read Full Article

 

Infographic: Vacation Travelers

July 1st, 2015

Every year, marketers and advertisers face substantial challenges in capturing the attention of travelers. In fact, a study soon to be released by Neustar and the e-tailing group revealed that a mere 7% of consumers gave retailers an “A" for the relevance of their ads. With a better understanding of the preferences and behaviors of their audiences, marketers can dramatically improve their targeting to consumers. We've highlighted how the ideal getaway varies according to demographic group. Read Full Article

 

Webinar: What Every Marketer Needs to Know About the FCC's New TCPA Laws

June 30th, 2015

Marketers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA). On Wednesday, August 5 at 2:00pm ET, Neustar will host a webinar on the current regulatory landscape of TCPA and how authoritative consumer intelligence is helping to mitigate risk while driving operational efficiencies. Read Full Article

 

Neustar's Rodney Joffe Honored with Lifetime Achievement Award

June 16th, 2015

We’re proud to share news that Rodney Joffe, Senior Vice President and Fellow at Neustar, has been honored with the 2016 M3AAWG Mary Litynski Award for his lifetime achievements in protecting the Internet and its end-users. Joffe was presented with the award during the M3AAWG 34th General Meeting in Dublin, Ireland last week. It acknowledges Rodney’s long career as an influential and highly accomplished cybersecurity advocate. Read Full Article

 

Security Summit 2015 Recap

May 27th, 2015

Last week, Neustar hosted our first-ever annual Security Summit—and it was a resounding success! Taking place in San Francisco’s Marriot Marquis, the summit gathered over 200 professionals from all aspects of security in the information technology sector. In all, it was an eye-opening and informative opportunity for everyone involved to learn the current state of cyber warfare and how to be prepared against its inevitable impacts. Here are some highlights from sessions of the summit. Read Full Article