Tomás Hernandez

Tomas is a blog writer for Neustar in the areas of Marketing, Connectivity, Security and Risk.

Tomás's Articles
 
 

Big Data: Insightful or Exclusionary?

February 8th, 2016

When it comes to information for and about consumers, is big data everything it promises to be? And do we all have the potential to benefit equally from the insights derived from that data? In an effort to answer these questions, the Federal and Trade Commission (FTC) recently investigated the advantages and risks to consumers of using big data. Read Full Article

 

Webinar: When Marketing Meets Analytics—An Attribution Love Story

January 27th, 2016

In marketing, measurement and attribution are everything. They’re part of the perfect match between marketing and brand success. Join us on Thursday, February 9, 2016 at 1:00pm ET, when AdWeek will host a Neustar-sponsored webinar to discuss the latest best practices for measurement and attribution in today’s omnichannel world. Read Full Article

 

Data-Driven Strategies for Relevant Omnichannel Marketing

January 25th, 2016

At this stage of the omnichannel game, we know that the best consumer experiences are driven by a wealth of insights that allow for extremely relevant communication. After all, if marketers want to keep their customers happy and loyal they must first show how valuable those customers are by making every interaction pertinent to their interests and needs. But how do marketers surmount the common barriers of siloed and poor-quality data that get in the way of personalizing the consumer experience? Read Full Article

 

Infographic: Forrester Total Economic Impact of Neustar PlatformOne

January 14th, 2016

Last year, Forrester Consulting conducted a Total Economic Impact™ study to examine the potential return on investment (ROI) that enterprises might realize with PlatformOne, Neustar's integrated marketing solution. A new infographic highlights some of the more compelling findings from the study. Read Full Article

 

Neustar a Visionary in Gartner's Latest Magic Quadrant

January 11th, 2016

Today we’re proud to announce that Neustar is once again a Visionary in Gartner’s newly released Magic Quadrant (MQ) for Digital Marketing Hubs. This is the second independent evaluation of PlatformOne by a major analyst firm, and we’re happy to be recognized for our completeness of vision and ability to execute. Read Full Article