Tomás Hernandez

Tomas is a blog writer for Neustar in the areas of Marketing, Connectivity, Security and Risk.

Tomás's Articles
 
 

Webinar: What You Need to Know About DDoS and How It Threatens Your Business

March 24th, 2016

DDoS attacks have been legitimized as a weapon of cyber warfare and are increasing used by those with sinister motives in conjunction with other nefarious activities including breach, theft, and destruction. Join us on Tuesday, April 5, 2016 at 1:00 PM ET, Dark Reading will host a Neustar-sponsored webinar to discuss the latest insights on attacks and trends, and ways you can better detect and defeat the DDoS threats to your business. Read Full Article

 

Holiday Threats Are Only Nine Months Away. Are You Ready?

March 17th, 2016

With warmer weather and longer days, spring is fast approaching. Year-end holidays are the furthest thing from the minds of most consumers. But now is actually the perfect time for online retailers to prepare their websites from breach or crash. Forrester Research recently outlined seven steps for security and risk professionals to protect their ecommerce websites from online threats as well as to recover quickly and minimize damage should a breach or failure occur. Read Full Article

 

Marketing Performance Measurement: A Q&A with Forrester Research

March 9th, 2016

Marketing measurement no longer hinges entirely on the customer’s last touchpoint. Nowadays, marketers seek a more sophisticated and nuanced approach to measurement—one that provides them with a unified view of customer interactions and enables them to develop complex cross-channel analytics. Using such an approach, marketers can hone their personalization efforts and ultimately engage more deeply with their customers. To provide a better understanding of marketing performance measurement, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester. Read Full Article

 

Not Getting What You Need from Your DMP? Here’s Why.

February 24th, 2016

Ever since its inception, the data management platform (DMP) has been revered as the panacea for the modern marketer deluged with numbers and information. But DMPs are falling short of their promise. According to a newly released AdAge white paper, based on a survey sponsored by Neustar, most DMPs are found to be profoundly disappointing in how well they’re meeting marketers’ needs and expectations. Yet many of the frustrations that marketers face with their DMPs are a function not of the product itself. Read Full Article

 

Customer Journey Analytics: A Q&A with Forrester Research

February 23rd, 2016

Customer journey analytics is a practice that combines quantitative and qualitative data to analyze customer behaviors and motivations across touchpoints. Marketers can then use the information gathered over time to optimize the interactions and predict the behavior of their customers in the future. To provide a better understanding of customer journey analytics, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester. Read Full Article