Tomás Hernandez

Tomas is a blog writer for Neustar in the areas of Marketing, Connectivity, Security and Risk.

Tomás's Articles

MarketShare DecisionCloud Named SIIA Business Technology CODiE Award Finalist

April 19th, 2016

We're proud to announce that MarketShare DecisionCloud was named a finalist for the 2016 SIIA CODiE Awards in the Best Big Data Reporting & Analytics Solution category. Finalists represent the information industry’s best products, technologies, and services in software, content and business technology. Read Full Article


451 Research Reports on Neustar’s Strategy to Integrate the Universe of IoT

April 8th, 2016

Running through every step of Neustar’s evolution as a company has been a single, common thread: our expertise as a neutral, authoritative provider of massively scaled identity registry services. Today, we see this foundation as a natural fit for yet another stage in our growth: developing registry services for the Internet of Things (IoT). Analyst group 451 Research recently took a close look at our strategy in this area and presented their findings in a report. Read Full Article


Webinar: Reducing TCPA Risk in Outbound Healthcare Communications

April 4th, 2016

Organizations across the healthcare industry are continuously challenged with understanding the impact of the recent Federal Communication Commission Declaratory Ruling and Order released on July 10, 2015. Join us on Thursday, April 21, 2016 at 2:00 pm ET, when FierceHealthcare will host a Neustar-sponsored webinar to discuss the interpretation of the new TCPA order for the healthcare industry. Read Full Article


What Holds Firms Back from Choosing Cloud-Based External DNS?

March 31st, 2016

Cloud-based domain name server (DNS) technology has significant business advantages. Yet a majority of enterprises choose to keep their external DNS deployments on premise. To learn why, Neustar recently commissioned Forrester Consulting to survey a sample of midmarket and enterprise firms. The study measured their rates of external DNS deployment to the cloud and inquired into what either encouraged or discouraged such migrations. Read Full Article


Unified Marketing Impact Analytics: A Q&A with Forrester Research

March 28th, 2016

Unified marketing impact analytics (UMIA) is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level. To gain a full view of marketing performance, UMIA uses a combination of approaches in marketing analytics. To provide a better understanding of unified marketing impact analytics, Neustar recently commissioned Forrester Research to share its insights though a question-and-answer session with Tina Moffett, a senior analyst at Forrester. Read Full Article