Sumit Shukla

Sumit is VP of Business Development and Strategy at Neustar.

Sumit's Articles
 
 

Cybersecurity and Risk Expert Says Brands Should Make Better Crisis Management Plans

September 12th, 2017

Cybersecurity expert Rodney Joffe explored how CMOs should lead within their organization to proactively mitigate brand data breaches, in this Neustar Connect conversation with Neustar CEO, Lisa Hook. Read Full Article

 

TV Matters: Do Something About It

February 4th, 2016

With Neustar’s new partnership with comScore’s TV service (formerly Rentrak) marketers can now extend the reach of their TV campaigns online. In other words, you no longer have to think about TV and online audiences in silos; it’s now possible to reach your TV audiences wherever they are, online and on mobile. Here are just a few ways this changes the game for marketers. Read Full Article