Steven Wolfe Pereira

Mr. Wolfe Pereira is Senior Vice President, Chief Marketing and Communications Officer of Neustar, Inc. A leader in data-driven marketing and connection science, he has more than two decades of experience at the intersection of marketing, media, and technology.

Steven's Articles

Why Brands Should Shift Their Focus from Data to Identity

August 14th, 2017

Now is a great time for marketers to band together and go on the offensive by taking control of the data conversation. With trusted identity, data becomes an indispensable marketing asset that can used to drive reach, conversion and growth. Read Full Article


5 Things Marketers Should Do After the Next Cyber Attack (And There Will Be a Next One)

July 6th, 2017

Petya, the latest large-scale cyber attack that caused havoc for companies across Europe and the U.S., should serve as a wake-up call for marketing departments, not just the IT security team. Read Full Article


It's Time For The CMO And CFO To Get Connected: BFFs Of The C-Suite

January 6th, 2017

Today's executives know they need to be collaborating more. This is especially true for the CMO and CFO. A new Forrester survey highlights the need for continued collaboration between these two leaders. Read Full Article