Robert Stratton

Robert is Senior Group Director at MarketShare: A Neustar Solution. He leads the development of marketing analytics and decision support technology using a host of modeling methods.

Robert's Articles
 
 

Which Attribution Models are Best?

April 13th, 2016

Marketers want a clear way to decide how much value each channel or campaign adds to their companies’ success. But it can be hard to tell which of the many attribution methodologies in use will provide the most accurate answers. To address the attribution question, MarketShare turned to big data for help. Read Full Article