Peggy Liao’s Posts
How Strong is Your Customer Graph?
A connected customer graph offers marketers the ability to establish a comprehensive, up-to-date, and reliable view of their customers. This 360-degree view allows marketers to not only identify and target high-value prospects; it gives them the foundation for continued customer satisfaction as their relationship grows with customers after the first conversion.
What’s the Buzz at AdWeek? Join Neustar and Find Out.
As marketers around the world gear up for AdWeek, three areas have emerged as hot topics for 2017. Join Neustar for discussions of television vs. mobile, data-driven insights, and location-based marketing.
Business or Pleasure? Customer Motivation Matters When it Comes to Marketing ROI.
The reason for travel changes a customer’s key motivations and should drive marketing decisions. The Frequent Traveler audience in Neustar AdAdvisor targets this group.
Neustar and Experian Announce Omnichannel Onboarding Partnership
This new partnership gives marketers advanced data onboarding solutions that can be used to enhance addressable coverage and expanded activation options across direct match partners in addressable media channels, including mobile, display, email and TV.
Keeping the Internet Trustworthy: An Interview with Neustar CEO Lisa Hook
When the Internet was first established in the late 1960s, as a group of interconnected university computers exchanging software files, there wasn’t much need for authentication. In the small, U.S. Department of Defense–funded community of programmers and technical administrators, everyone knew everyone else. But as the network expanded exponentially, especially after the browser was introduced in the early 1990s, authentication became critical. Today...
Desktop, Mobile, and Connected TV: Together at Last
Another piece of the omni-screen puzzle falls into place as Neustar and Tremor Video expand our partnership to include connected TV in addition to desktop and mobile. This collaboration enables precision audience-targeting across all three screens.