Peggy Liao

Peggy is a content marketing manager for Neustar. She develops content for the company's Marketing Services.

Peggy's Articles

How Strong is Your Customer Graph?

May 11th, 2017

A connected customer graph offers marketers the ability to establish a comprehensive, up-to-date, and reliable view of their customers. This 360-degree view allows marketers to not only identify and target high-value prospects; it gives them the foundation for continued customer satisfaction as their relationship grows with customers after the first conversion. Read Full Article


What’s the Buzz at AdWeek? Join Neustar and Find Out.

September 19th, 2016

As marketers around the world gear up for AdWeek, three areas have emerged as hot topics for 2017. Join Neustar for discussions of television vs. mobile, data-driven insights, and location-based marketing. Read Full Article


Business or Pleasure? Customer Motivation Matters When it Comes to Marketing ROI.

July 18th, 2016

The reason for travel changes a customer’s key motivations and should drive marketing decisions. The Frequent Traveler audience in Neustar AdAdvisor targets this group. Read Full Article


Neustar and Experian Announce Omnichannel Onboarding Partnership

June 30th, 2016

This new partnership gives marketers advanced data onboarding solutions that can be used to enhance addressable coverage and expanded activation options across direct match partners in addressable media channels, including mobile, display, email and TV. Read Full Article


Keeping the Internet Trustworthy: An Interview with Neustar CEO Lisa Hook

June 23rd, 2016

When the Internet was first established in the late 1960s, as a group of interconnected university computers exchanging software files, there wasn’t much need for authentication. In the small, U.S. Department of Defense–funded community of programmers and technical administrators, everyone knew everyone else. But as the network expanded exponentially, especially after the browser was introduced in the early 1990s, authentication became critical. Today... Read Full Article