Pat LaPointe

Pat's Articles
 
 

3 Ways CFOs Can Communicate Better With CMOs

July 29th, 2013

Successful marketing measurement, is a function of effectively deploying constrained resources on a few key focal points rather than fracturing the effort in a broad search for the “preponderance of evidence. Read Full Article

 

eMetrics Times: The Evolution of Attribution

November 20th, 2012

Read the November issue of eMetrics Times, MarketShare EVP Pat Lapointe's piece on "The Evolution of Attribution: Giving Credit Where Credit is Due." Read Full Article

 

Measuring Facebook's Impact on Marketing (via JAR)

July 10th, 2012

To truly understand the predictive value of a FaceBook Fan, we need to acknowledge that all Fans are not created equal. For example, what causes people to become Fans in the first place? Read on to learn more. Read Full Article

 

Send This to Your CFO...Anonymously (via JAR)

April 10th, 2012

Successful marketing measurement, like many other challenging tasks within a company, is a function of effectively deploying constrained resources on a few key focal points rather than fracturing the effort into a broad search for the “preponderance of evidence.” Read Full Article