Michael Schoen’s Posts
Deterministic vs. Probabilistic: A Case of Mistaken Identity
It’s time to start looking at explicit and implicit signals to get an accurate identity picture of your customers that not just a cookie, a mobile device ID or an email address.
How to Figure Out Identity Resolution Once and for All
Understanding the difference between deterministic and probabilistic data is key to truly knowing who your customers are. But those terms express value judgments and marketers should think of them as explicit and implicit data instead.
Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way
Are you having a hard time identifying customers interacting with you across multiple channels? If the answer is yes, you’re not alone. Many brands struggle to tie all these touchpoints together into a single identity. We’ve got 3 pieces of advice to share.
8 Steps to Build a Customer Intelligence-Based Data Plan
If your data is disconnected, your business is at risk. Being able to see a fully connected customer experience is crucial for today’s people-based marketing. By following these 8 steps when setting up your strategy, your brand will be one step closer to recognizing, serving and delighting customers.