Michael Schoen

Michael Schoen is the GM/VP of Marketing Solutions at Neustar. He leads the team behind the Neustar IDMP, an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.

Michael 's Articles

Deterministic vs. Probabilistic: A Case of Mistaken Identity

December 3rd, 2018

It’s time to start looking at explicit and implicit signals to get an accurate identity picture of your customers that not just a cookie, a mobile device ID or an email address. Read Full Article


How to Figure Out Identity Resolution Once and for All

November 26th, 2018

Understanding the difference between deterministic and probabilistic data is key to truly knowing who your customers are. But those terms express value judgments and marketers should think of them as explicit and implicit data instead. Read Full Article


Your Customer Journey-Led Marketing Is Lost — It’s Time to Find Your Way

July 5th, 2018

Are you having a hard time identifying customers interacting with you across multiple channels? If the answer is yes, you’re not alone. Many brands struggle to tie all these touchpoints together into a single identity. We’ve got 3 pieces of advice to share. Read Full Article


8 Steps to Build a Customer Intelligence-Based Data Plan

June 22nd, 2018

If your data is disconnected, your business is at risk. Being able to see a fully connected customer experience is crucial for today’s people-based marketing. By following these 8 steps when setting up your strategy, your brand will be one step closer to recognizing, serving and delighting customers. Read Full Article