MarketShare ’s Posts
Unified Marketing Impact Analytics: A Q & A with Forrester Research
UMIA is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level.
Marketing Performance Measurement: A Q&A with Forrester Research
Marketers today seek a nuanced approach to measurement—one that provides a unified view of customer interactions and develops complex cross-channel analytics.
What Sets the Best Attribution Models Apart?
The four key components of marketing attribution modeling
Customer Journey Analytics: A Q&A with Forrester Research
Exploring the world of customer behavior, emotion, perception and motivation to reveal how brands can understand their customers and enhance their path to purchase journey.