MarketShare

MarketShare's Articles
 
 

Unified Marketing Impact Analytics: A Q & A with Forrester Research

February 28th, 2017

UMIA is a blend of statistical techniques that assigns business value to each element of the marketing mix at both a strategic and tactical level. Read Full Article

 

Marketing Performance Measurement: A Q&A with Forrester Research

February 29th, 2016

Marketers today seek a nuanced approach to measurement—one that provides a unified view of customer interactions and develops complex cross-channel analytics. Read Full Article

 

What Sets the Best Attribution Models Apart?

February 24th, 2016

The four key components of marketing attribution modeling Read Full Article

 

Customer Journey Analytics: A Q&A with Forrester Research

February 23rd, 2016

Exploring the world of customer behavior, emotion, perception and motivation to reveal how brands can understand their customers and enhance their path to purchase journey. Read Full Article

 

AdWeek Webinar: When Marketing Meets Analytics

February 16th, 2016

AdWeek Webinar: When Marketing Meets Analytics Read Full Article