Maria Kiskis

Maria's Articles
 
 

The Power of Connection: Brands, Data, and Consumer Understanding

September 20th, 2017

Imagine a world in which you can receive feedback on a daily basis. What are your customers thinking? What do they want? What does loyalty mean? And what data does understanding your customer start with? These are the questions we were lucky to hear VP, Global Head of Media, Data and Digital of McDonald's Bob Rupcyznski, Lucinda Martinez, Senior VP at HBO and Peter Pham, Co-Founder of Science discuss with Neustar VP of Product Marketing, Julie Fleischer. Read Full Article

 

Neustar Announces Landmark Advanced Marketing Attribution Analytics Partnership With Facebook

September 26th, 2016

This week, Neustar and Facebook announced a landmark partnership to enable marketers to better understand campaign results on Facebook, Instagram, and Audience Network. It is exciting to see our partnership come to life for new advanced marketing analytics in both multi-touch attribution (MTA) and marketing mix modeling (MMM). Read Full Article