Marc Vermut

Marc Vermut is VP, Market Strategy at Neustar and is responsible for our Retail solutions, helping brands make better marketing investment decisions. He previously was responsible for the deployment of Neustar Marketing Solutions across identity, segmentation, activation and measurement, which deliver strategic and investment insights to senior client management.

Prior to Neustar, Marc provided strategic and financial advisory support to film, live entertainment and digital distribution companies, including Participant Productions and Twentieth Century Fox. He began his career at PricewaterhouseCoopers, advising on M&A and corporate finance transactions, focused on the telecom, technology and entertainment industries. Marc has a Bachelor’s degree from the Wharton School at the University of Pennsylvania and an MBA from the UCLA Anderson School of Business.

Marc's Articles
 
 

Why Omnichannel Is the Future of Retail for Millennials (and Everyone Else, Too)

November 1st, 2018

To effectively target and reach millennial shoppers, taking an omnichannel approach that connects all your online and offline touchpoints along the customer journey is essential to getting them to purchase in-store. Read Full Article

 

It’s True: Brands With Advanced Analytics Culture Report Better Business Results

October 26th, 2018

Neustar is excited to release the findings of our 2018 study with Forrester in partnership with the ANA - via the Neustar-powered Data Analytics Center (DAC) – that verifies that brands with an advanced analytics culture report higher ROI, revenue, and marketing efficiency. Read Full Article

 

Omnichannel Retail Success Means Using Data Like an Omnichannel Marketer

May 29th, 2018

The customer journey has changed. To ensure you are engaging with your high-value customers, it takes an all-encompassing marketing effort that goes across all your online and offline channels. Here are 7 steps your organization can take to hit all the right notes. Read Full Article

 

Your Marketing Measurement Plan Is Broken — 4 Steps to a Unified Analytics Fix

March 21st, 2018

As advertising has become relentlessly omnichannel and people-based, many brand marketers have found that their analytics have failed to keep up. Here are 4 steps you can take to move toward a unified analytics approach and start reaping the rewards. Read Full Article