Mano Pillai’s Posts
Cross-Device Data Management Platforms as the Unifying Layer in the AdTech Stack
Marketers are always looking for ways to better target and measure their prospects. To that end, because of the proliferation and fragmentation of mobile devices, marketers increasingly demand the ability to link devices belonging to a single user. As a result, the technology to connect consumer identity across devices is becoming an integral part of effective advertising that targets the right user at the right time across all digital touch points.