Lori Anne Wardi

Lori is Vice President of Registry Services, overseeing the business development, marketing, and communications initiatives for Neustar’s top-level domains (TLDs), including brand strategy for .nyc, .co, and the emerging dot-brand TLDs.

Lori Anne's Articles

Super Bowl 50 Ads Reimagined with New Top-Level Domains

February 10th, 2016

The call to action used in any Super Bowl spot can make or break the investment. Domain names were prominently featured in 35 percent of the ads, a testament to the important role that domain names continue to play in the overall marketing mix. Top-level domains made their Super Bowl debut this past Sunday. Here are just a few Super Bowl domain names reimagined through a new top-level domain filter. Read Full Article


Taco Bell Markets "Outside the Bun" with its New Website: Ta.co

September 30th, 2015

When you think of a really good taco, you probably think “fresh, spicy, and fun.” That seems to be exactly what Taco Bell had in mind with the launch of its brand new website and online restaurant: ta.co. The launch of ta.co is a great reminder to brands everywhere that the letters to the right of the dot can be a powerful way to customize your brand, engage with your audience, and build brand loyalty. Read Full Article