Lisa Joy Rosner’s Posts
Forbes Interviews Neustar on the Evolution of Marketing
An article published today in Forbes magazine features an interview with Neustar on the power of data in modern marketing. In the interview, CEO Lisa Hook and CMO Lisa Joy Rosner spoke on how Neustar is helping consumer marketers get the right data, derive insights from it, and turn it into actionable marketing activities.
Cloud 9 for Online Marketers
The shift to cloud for businesses is continually growing. Why?… because it improves marketers’ lives by providing accurate data in a personable and much more easily accessible way. Using cloud services means the growing complexities of marketing can be more easily managed and supervised under one umbrella, in a centralised management service.
Think Twice Before You Buy That Fruitcake
Thanksgiving is almost here. It’s time when we indulge in stuffing and pie, family and friends, and of course… holiday shopping. After all, coming fast on the heels of Turkey Day are the biggest spending events of the year: Black Friday and Cyber Monday. Though it’s easy for some, you may find that shopping for the right gift can be a big challenge. But just as our clients have found, using smart data to learn what interests and motivates people can be of great help.