Neustar Blog

Lisa Joy Rosner

Lisa Joy Rosner is responsible for leading corporate and brand marketing across Neustar’s entire product and services portfolio. She has more than two decades of experience in building and transforming enterprise software brands, creating rapid revenue growth and initiating high-value partnerships in the Data, Analytics, E-Commerce, Personalization, Social Business and Cloud markets. Ms. Rosner was named a 2013 “Silicon Valley Woman of Influence” and “B2B Marketer of the Year.” She won OMMA and Silver Anvil awards for integrated marketing campaigns in 2012 and was named a 2011“Great Mind” by the Advertising Research Foundation. She has been a guest lecturer at the Hass School of Business, Stanford and Tuck School of Business. Prior to joining Neustar, Ms. Rosner led the brand transformation for display, email and web personalization provider MyBuys. She also recently served as CMO at social intelligence company NetBase.

Lisa Joy Rosner’s Posts

March 23rd, 2015

Forbes Interviews Neustar on the Evolution of Marketing

An article published today in Forbes magazine features an interview with Neustar on the power of data in modern marketing. In the interview, CEO Lisa Hook and CMO Lisa Joy Rosner spoke on how Neustar is helping consumer marketers get the right data, derive insights from it, and turn it into actionable marketing activities.

January 12th, 2015

Cloud 9 for Online Marketers

The shift to cloud for businesses is continually growing. Why?… because it improves marketers’ lives by providing accurate data in a personable and much more easily accessible way. Using cloud services means the growing complexities of marketing can be more easily managed and supervised under one umbrella, in a centralised management service.

November 26th, 2014

Think Twice Before You Buy That Fruitcake

Thanksgiving is almost here. It’s time when we indulge in stuffing and pie, family and friends, and of course… holiday shopping. After all, coming fast on the heels of Turkey Day are the biggest spending events of the year: Black Friday and Cyber Monday. Though it’s easy for some, you may find that shopping for the right gift can be a big challenge. But just as our clients have found, using smart data to learn what interests and motivates people can be of great help.